What is Video Marketing and its Importance?

According to a recent report, on average, a user spends around 6 hours and 30 mins a week watching videos online. This is the main reason why most companies are using video marketing ideas to boost their sales. Video marketing is a component of marketing where companies gain the attention of the audience through strategized videos posted on social media. They market their product and services and promote them on social media using videos.

Out of so many websites available, people spend more time watching videos on social media such as Facebook and  Instagram. Since videos are becoming so popular nowadays, marketers are investing more in video marketing, considering it as an important part of their marketing strategies. Videos are easily accessible and grab attention. They have a high ROI as well.

How to Build a video marketing strategy?

To ensure getting the best results, it is important to complement your overall video marketing strategy. Before creating a video, you should first focus on the steps to be followed. Now what are those vital steps?Let’s have a look at them.

1. Start with your goals‍

Before directly jumping on to creating a video, you must have clear objectives in your mind. Ask yourself some questions. What do you wish to achieve using video marketing? How will you stand out from others? How much will it cost? What would your customers like to see? For instance, if your customers are worried about how to begin using your product, you can help them with a demo video.

2. Find your target audience

The basic point is to create a buyer’s persona. You should first find out your product and services are for whom. For instance, suppose you are a CRM company. So, your product will be used by businesses. Therefore, you should focus on posting your videos more on LinkedIn as this can be the platform where your target audience is most active.

3. Start creating your video

Now begin creating a video and decide the type you want to create. What points do you want to cover? For example, you can create a demo video, or you can create a video to target your customers’ pain points, etc. Try to keep the video length short as people nowadays prefer shorter videos over the ones with long duration. You can end your video with a call to action according to your type of video.

4. Publish or post your video

You can post your videos on social media such as Facebook, Instagram, Twitter, LinkedIn, YouTube, etc. Facebook, Instagram, and Youtube now have a feature of short videos of length 15 sec to 1 min. You can take advantage of that feature to the fullest as users prefer watching short videos over long ones. You can analyze the result of your research for the target audience and prefer posting the videos there. According to a recent report, 83.6% of marketers are posting their videos on LinkedIn. As they find the platform to be the most effective.

Types of Videos to Create

Here are the six types of videos to give a boost to your sales.

1. Demo or Product Videos‍

Demo videos are a kind of tour of your software. It tells the user features of your software, how your software works, what technology is used behind it, etc. You can then list the benefits of your product.

2. Brand Videos

Brand videos are a kind of advertising video. The motive of creating and publishing these videos is to promote your product and attract your target audience.

3. Event Videos

If you are organizing some events like conferences, etc, you can post some highlights from the event.

4. Testimonial and Case Study Videos

Before buying a product, people need reassurance that your product will satisfy their needs. Now how one can crack it.Creating case studies and testimonial videos is 21% more reassuring as it allows your prospects or target audience to listen to your happy customers. You can feature your happy, satisfied, and loyal customers in the video. They can speak about the challenges they have faced and how your product solved their issue.This will aid in developing a trust base and brand value.

5. Explainer Videos

These videos help users identify why they need your product or service. You can target the customer’s pain points and then provide them with a solution highlighting the need for your product or service.

6. Animated Videos

You can create animated videos for concepts that are hard to grasp. Animated videos help the viewers understand the concept better. For instance, to help people understand an abstract concept of your product or service, you can create animated videos. According to a recent report, these videos have been 23% more effective in illustrating abstract concepts.

These are the six types of videos to create and promote your brand to level up your business. Thus, before beginning your video, consider the strategy and types mentioned in the blog and boost your sales.

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